COTENDO SOLUTION - ADVERTISING
Cotendo CDN for Advertising enables advertisers, agencies, and ad networks to increase the performance, and control the cost of global delivery advertising to broadband and mobile users. With Cotendo CDN and site acceleration services you can improve your end-user experience thereby increasing CTRs, conversion and effectiveness of any campaign with content delivered via http. We provide on-demand scaling for flexible deployment against content of any popularity, and provide a real time view into the audience metrics around delivered content.
Simplified Integration
Cotendo offers easy integration to equip your advertising campaigns with the performance and flexibility of Cotendo site acceleration in a fraction of the time and effort it takes to use a traditional CDN. Unlike traditional CDNs, which require static content to be partitioned into a separate CNAME, or static and dynamic content to be physically separated to allow delivery through different systems, Cotendo requires no modification of static and dynamic output from your ad insertion or delivery system.
Real Time Content Control
Cotendo Views is a powerful feature that provides sophisticated control over the delivery behavior to end-users. Views allow you to set desired behavior with regard to static and dynamic content caching at global CDN points of presence (POPs), changing the behavior based on content type, path, or meta information. Dynamic content may similarly be shaped with policies set in Views. Modification of HTTP header data and content meta-info is also easy. This flexibility in content control is augmented by the immediacy of having changes implemented in real time -- any system changes are reflected immediately at all Cotendo delivery locations without delay. This eliminates the need to work around the control lag found with other CDNs. This includes content purge or flush, which is immediate at all locations, whether you are updating or invalidating a single object or thousands.
GeoTargeting and URL Mapping
Cotendo Content Delivery Balancer enables you to implement primary rules or policies around delivery provider selection based on geographic area, as well as region-specific or language-specific websites. The Cotendo Content Delivery service then allows even finer control of URLs and their relationship to content. You may specify how cache control will treat URLs with arguments - as a single object, or as unique objects. You may also specify a diverse set of back-end URLs that map to customer facing content requests.
Real Time Reporting
Content reports are always in real-time, a critical necessity for advertising initiatives, and they are easy to use. Thus, technical staff has access to actionable information regarding resource use and content performance. Marketing and C-Level reporting gives executives a real-time view into all facets of site content consumption and audience behavior enabling to adjust their campaigns in real time.
Integrated
Cotendo simplifies delivery of ads with easy integration – no changes to your web architecture are required to add the Cotendo CDN Service. By simply directing all the traffic to the service, it will automatically detect the dynamic and static content and will manage them appropriately. Used in conjunction with Cotendo Site Assure, a 24x7 site monitoring service for ensuring your business continuity, and Cotendo Dynamic Site Acceleration we help you maintain high-performing ad serving capabilities even from remote origins.